Assignment 3: Entry Strategy

Assignment 3: Entry Strategy P.S. YOU MUST GO THOUGH COMPLETED ASSIGNMENT 2 AND THEN GO AHEAD TO WRITE ASSIGNMENT 3 1. Description of the task Assignment 3 requires you to write a Report presenting a current (2016) scenario, plus a forecast based on this scenario for 4-5 years to 2021 for Villiers’s possible entry into South Korea. This assignment will build on material from Assignment 2 by covering issues relating to potential market, industry and competitor analysis, modes of entry and other relevant factors addressed in topics 7 to 11 of the Unit and your wider research. • Assignment 3 must include a market analysis, industry analysis, competitor analysis and SWOT analysis relevant to the company and the country using the information provided in the Assessment Overview document. • This must be combined with the analysis of the environmental material in the Assignment 2 report to develop recommendations as to the mode of entry1Villiers should use for entry into South Korea. • There should be recommendations as to the strategy and structure the company should use in implementing its market entry decision. • Executive summary • Introduction • Industry analysis • Market analysis • Competitor analysis • SWOT analysis • International strategy • Mode of entry • International structure • International human resource management • International marketing • International finance & accounting • Recommendations and conclusions • References • Appendices including an Assumptions appendix