Assignment 2;Entrepreneurship in Hospitality and Tourism

Assignment 2;Entrepreneurship in Hospitality and Tourism Working indiwdually, prepare an outline Initial fe Sibility studyfor setting up a small leisure actiwty'operation Within th%&?l%r Site / glugilgjgwen to you by your seminar tutor. The busmess Idea should I fl fito a clearly Pet rket opportunity Within the specified location, but it may also serve local residents as a supplementary market- w r , r ‘ i {at It may be a service that fip‘j‘eé’ié’io a general visitor market (eg ay trippers, sigh s ers) or to specific groups (eg overseas students studying nearby) or to specific interests (eg a type of activity service). met I Produce a report of your findings, followmg the co v tions of an outline feaSIbility report that would be required by any potential eggnal investor in the business. It is expected that some field-based research should be undertaken as part of your study. Observmrm Wan/rem faéflr‘am‘r‘ The report must include a Wt to say that this work is original, is the students' own work and has not been previously submitted for an award/qualification. Your report should include: an introduction, including the objectives and/or terms of reference of the study, a brief description of the idea and other basic details of the proposal that provide 'headline' justifications for a potential investor; A “‘e“ -»C key people in the venture - their roles, skills and attributes as related to the type of WWW" b s: essg) _ » , - , . V ,., ;,,fi.r,m~ fiigmw. N‘- {zebra/Mei '00:? km Pmc, , 751/1930- x»; 4v; 0 t lUSPS of the idea and the market gap it is aiming to exploit; the proposed aims and objectives of the business (ie what you are setting out to do in ternjsnpiesjzg ancd grgngYjW '7 0 the businessarifod‘gl an key o’fperatioha'l features of the proposed service / product; 0 the target market(s), including customer segments and characteristics; 0 an external environmental analysis of the market that your proposed business is in (including competition, market performance/growth trends, economic factors...); Entrepreneurship in Hospitality& Tourism 2014-15 PC I 3 “‘WC‘ZS ‘ 19