All four elements of the marketing mix work together as a team. It is often suggested that one weak element in the marketing mix can have a
significant impact on marketing success. In other words, a marketing mix is only as strong as its weakest link. Companies that provide a clear and
unique selling proposition from their competitors often achieve success.
The following Course Outcomes are assessed in this Assignment:
MT450-4: Evaluate the Marketing Mix for a product.
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Choose one of the ASG products from one of the three product lines provided for the youth product line for ages 10 and up or children’s products for
ages 5–9. Do some investigation as to the current marketing mix of the children’s or youth product line you chose using the CSR database
information, and evaluate the marketing mix as you ascertain it to be for the products.