Applying canvas business model on Starbucks company

  Apply canvas business model on star-bucks company for the following areas: 1- channels 2- value propositions 3- cost structure and 4-revenue streams use only academic references , use Harvard referencing method.i will upload a file showing examples of the way of writing the references so please follow it to avoid revision the order. also please note that we are applying just 4 areas not the whole canvas model. please note that we are applying it to a specific company so use the company information not any general information 1. Channels a. Through which channels do our customer segments want to be reached? b. How are we reaching them now? c. How are our channels integrated? d. Which ones work best? e. Which ones are most cost-effective? f. How are we integrating them with customer routines? 2. Cost Structure a. What are the most important costs inherent to our business model? b. Which key resources are most expensive? c. Which key activities are most expensive? 3. Revenue Streams a. For what value is this customer really willing to pay? b. How are they currently paying? c. How much does each revenue stream contribute to overall revenue? d. For what do they currently pay? e. How would they prefer to pay? 4. Value Propositions (to specific segments) a. What value do we deliver to this customer? b. Which problems are we helping this customer resolve? c. What bundle of products/services are we offering to this customer segment?