Applied concepts in fashion merchandising
Applied concepts in fashion merchandising
Order Description
My Company is 'Lululemon'
Using at least 5 of the Required Databases (Course Syllabus page 1) students will research the specific company assigned to them.
a. Company Info : Brief Company History, Business Sector / Market, Primary Products/Services, Sales Volume, Primary & Secondary Competition, Emerging trends in the
marketplace /business sector
b. Forecast: Where the co will be 5-10 years from now; your opinion supported with facts from your research. (NOTE: Stating the company should “Keep doing what its
doing” is not a forecast!)
c. Primary Customer: Description (“Firmographics”), Company’s Market Share
d. Secondary Customer :Consumer Segment(s): Demographic information, Psychographic analysis, Emerging consumer trend information in relation to the business sector
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