Answer the following:

1. Write down the steps in the consumer buying decision process using a recent purchase experience they have had. Based on your purchase process develop a suggested marketing strategy for the buying process. (Example: IfI know people make their buying decision on purchasing diapers based on Internet coupon availability. as a marketer I would make sure I supplied an Internet coupon to my target market and communicate that to them.) 2. You are a salesperson for Folgers Coffee. You are getting reading to make a call to Wake Tech Community College to introduce your neW line Of upscale coffee products to be sold in retail coffee stores. As you make prepare for your first call to the college coffee shop. you are worried about all factors that Will play a role in the business-to-business buying process. List some Of your concerns as you prepare for your first contact With the coffee shop. 3. Explain the three different global product or serVice strategies. If you were responsible for the marketing Of Macy's Frango mints (if you are not familiar google them) expansion into the foreign market which strategy would you select and why? Preferred language style > US English