Analyzing the Social Issue of Child Labor in the Cocoa Industry: A Case Study on Nestlé

Based on the content of the first three units:

Unit 1: Business-Government-Society Relationship: What is the Purpose of Business?
Unit 2: Government: Is Regulation Enough?
Unit 3: Business-Society Relationship: The Social Contract
In this assignment you will demonstrate your ability to:

Describe the various primary and secondary stakeholder groups.
Analyze impacts of various organizational-stakeholder relationships.
Analyze organizational issues from multiple stakeholder perspectives.
Discuss the changing economic, political, social, and cultural forces and their influences on business and society.
Part A: Choose a Company and Issue
Choose a social issue topic that a company is currently facing. You can select from either current media, course textbook case, or assigned activities to answer the questions in Part B.

Examples of social issues facing businesses today include, but are not limited, to:

Are tech giants such as Apple, Dell or Tesla responsible for the use of child labour in the Congo cobalt mines? See Tohs article on CNN.com (Dec 18, 2019), .
Are fashion giants such as H&M responsible for the poor working conditions and low wages in the garment industry?
Are chocolate brands such as Hershey, Nestle, and Mars responsible for the use of child labour on cocoa farms? See Whoriskey and Siegels article in The Washington Post (2019), .
Are Canadian mining companies, such as Barrick Gold or Hudbay Minerals, responsible for conflict and violence in their Latin American operations?
Note
You can reach out to your Open Learning Faculty Member if you need help with the topic selection. You should select your company/issue at the end of Unit 2.

Part B: Questions
Analyze the company/issue that you have selected in Part A. You should be able to do this with a total of less than 3000 words. You can allocate your word count per question as you consider what serves your paper best.

Context: Introduce the issue and list primary and secondary stakeholders influencing or influenced by this issue(s). Be specific in naming individuals, groups, associations, and/or government bodies, and describe these stakeholders’ roles. (15 marks)
Describe the performance-expectations gap evident in your chosen company/issuewhat were the stakeholders concerns and how did their expectations differ from the companys performance? (15 marks)
Note
There is no right or wrong perspective, but it is important to recognize your own stakeholder positions and how they influence your perspectives.
Social Contract. Apply the Social Contract Model in the McKinsey Quarterly article When social issues become strategic (Bonini et al., 2006), to answer the following questions: How would you assess the companys current social contract position? Is the company positioned for meeting the future social contract demands on this issue? Cite specific examples, using references. (15 marks)
Company Perspective. What does this mean to the company you have selected? Imagine yourself as an executive and describe management of the social issue(s) from the company perspective. (15 marks)
Government Perspective. What does this mean to the country you have selected? Discuss the role(s) of government with regards to this issue and how it is influencing both the industry and the public. (15 marks)
Personal Perspective. What does this mean to my family? Identify your own stakeholder role(s) in relation to the company/issue you have chosen. Describe the biases, perspectives, or experiences that may influence your position on this public issue. (10 marks)
Final Analysis. In your opinion, did the company you chose respond appropriately to the public issue you have selected for the purpose of this assignment? Why or why not? (15 marks)

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Sample Answer

 

Analyzing the Social Issue of Child Labor in the Cocoa Industry: A Case Study on Nestlé

Introduction

The cocoa industry is fraught with ethical dilemmas, particularly concerning child labor. Companies like Nestlé, a major player in this sector, face scrutiny for their supply chain practices, especially in countries like Côte d’Ivoire and Ghana where child labor remains prevalent. This essay will examine the various stakeholder groups involved in this issue, analyze performance-expectations gaps, assess the current social contract position of Nestlé, and explore the perspectives of the company, government, and personal implications.

Stakeholders Influencing the Issue

Primary Stakeholders:

1. Children: The most directly affected group, often subjected to hazardous working conditions.
2. Farmers: Cocoa farmers who may rely on child labor due to economic constraints.
3. Nestlé: As a major purchaser of cocoa, its practices directly influence the livelihoods of farmers and workers.
4. Consumers: Individuals who buy chocolate products and demand ethical sourcing.

Secondary Stakeholders:

1. Non-Governmental Organizations (NGOs): Organizations like Fair Trade and Save the Children advocate against child labor and promote fair practices.
2. Governments: National governments in cocoa-producing countries are responsible for enforcing labor laws.
3. Shareholders: Investors who expect ethical practices and long-term sustainability from the company.
4. Media: Journalists and outlets that report on labor practices can sway public opinion and impact consumer behavior.

Performance-Expectations Gap

The performance-expectations gap for Nestlé centers on the discrepancy between stakeholder expectations for ethical sourcing and the company’s actual practices. Stakeholders, particularly consumers and NGOs, expect Nestlé to ensure that its cocoa is sourced without child labor. However, reports have indicated that child labor persists in Nestlé’s supply chains, raising concerns about the company’s commitment to social responsibility.

For example, a 2019 report highlighted that despite Nestlé’s promises to eliminate child labor from its supply chain, children were still found working on cocoa farms supplying the company. This gap reveals a significant disconnect between what stakeholders expect—ethical sourcing—and what is delivered in practice.

Social Contract Assessment

According to Bonini et al. (2006), businesses have a social contract with their stakeholders that requires them to act in ways that benefit society. Assessing Nestlé’s current social contract position reveals a complex landscape. While the company has made commitments to combat child labor through initiatives like the Cocoa Plan, many stakeholders remain skeptical about its effectiveness.

For instance, Nestlé’s Cocoa Plan aims to improve the lives of farmers and eliminate child labor; however, reports of ongoing child labor suggest that expectations are not being fully met. As such, while Nestlé is positioned to meet future demands through increased transparency and community initiatives, its current efforts fall short, indicating a need for more robust action.

Company Perspective

From Nestlé’s perspective as an executive, managing this social issue involves balancing profitability with ethical sourcing. The company must invest in sustainable farming practices while ensuring that its cocoa supply chain is free from child labor. This requires not only financial investment but also collaboration with local governments and NGOs to create educational opportunities for children and improve farmers’ livelihoods.

Nestlé has initiated programs aimed at training farmers and promoting transparency within its supply chain; however, the challenge remains substantial due to entrenched poverty in cocoa-producing regions. Executives must recognize that addressing child labor is not only a moral obligation but also vital for maintaining brand reputation and consumer trust.

Government Perspective

Governments in cocoa-producing nations play a critical role in addressing child labor. Regulations exist to combat this issue; however, enforcement is often weak due to corruption or lack of resources. Governments must collaborate with companies like Nestlé to strengthen labor laws and provide alternative livelihoods for families reliant on child labor.

Additionally, international bodies like the International Labour Organization (ILO) can exert pressure on governments to uphold labor standards. By fostering partnerships between businesses, governments, and NGOs, better outcomes can be achieved in eliminating child labor from the cocoa industry.

Personal Perspective

As a consumer and member of society, my stakeholder role involves advocating for ethical practices in industries I support. My views on this issue are influenced by personal experiences with social justice initiatives and a strong belief in corporate responsibility. I recognize my biases as a privileged consumer who can choose products based on ethical considerations.

This perspective drives my expectation that companies like Nestlé should not only address child labor but also actively contribute to sustainable development in cocoa-producing regions.

Final Analysis

In conclusion, while Nestlé has made strides toward addressing child labor within its supply chain, it has not adequately met stakeholder expectations. The persistence of child labor indicates a need for enhanced transparency and commitment to ethical sourcing practices. To respond appropriately to this public issue, Nestlé must implement more rigorous monitoring systems, foster community engagement, and invest in long-term solutions that empower families and children in cocoa-producing regions.

The failure to bridge the performance-expectations gap may not only damage Nestlé’s reputation but also perpetuate cycles of poverty and exploitation within its supply chain. As such, it is imperative for Nestlé to take decisive action to meet societal expectations and fulfill its social contract obligations effectively.

 

 

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