1) Is data a source of competitive advantage? Explain through citing material from your textbook in addition to other high-quality sources.
2) Describe a situation in which data might be a source for sustainable competitive advantage in your organization or industry.
3) In what situations might data not yield sustainable advantage in your organization or industry?
4) How does Netflix utilize its customer data more effectively than its competitors?
5) Explain how Netflix uses A/B testing, and how your organization (or the university) could employ A/B testing.