An online research on either Uber or Amazon

Conduct online research on either Uber or Amazon, including both company and non-company sources in order to answer the following questions.

· From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.

· Define company’s industry. Identify and discuss the political forces that have influenced this industry.

· Identify and discuss the economic forces that have influenced this industry.

· What political and economic challenges does your company face today? Provide specific recommendations for the company to respond to these challenges.

· Imagine that you are the top executive of a competitor of the company you reviewed. Explain in detail what you would do to position your company for success in an industry seemingly dominated by your review company?

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Sample Answer

Recent Environmental Changes and Strategic Issues at Uber

Uber is facing a number of recent environmental changes that have caused strategic issues for the company. These changes include:

  • Increased competition: Uber faces increasing competition from other ride-hailing companies, such as Lyft and Didi Chuxing. This competition has led to lower prices and tighter margins for Uber.
  • Regulatory scrutiny: Uber has faced increased regulatory scrutiny in recent years. This scrutiny has resulted in new regulations that have made it more difficult and expensive for Uber to operate in certain markets.
  • Driver protests: Uber has also faced protests from drivers who are demanding better wages and benefits. These protests have led to disruptions in Uber’s service and have damaged the company’s reputation.

Full Answer Section

Uber’s Industry and Political Forces

Uber operates in the ride-hailing industry. This industry is highly regulated and is subject to a number of political forces. Some of the political forces that have influenced the ride-hailing industry include:

  • Government regulations: Governments around the world have passed regulations on the ride-hailing industry. These regulations range from requirements for drivers to obtain special licenses to bans on ride-hailing companies operating in certain areas.
  • Unionization: Drivers in the ride-hailing industry are unionizing in an effort to improve their wages and benefits. This unionization could lead to higher costs for ride-hailing companies and could make it more difficult for them to operate profitably.
  • Public opinion: Public opinion is divided on the ride-hailing industry. Some people believe that ride-hailing companies are convenient and affordable, while others believe that they are unfair to taxi drivers and that they contribute to traffic congestion.

Uber’s Industry and Economic Forces

The ride-hailing industry is also subject to a number of economic forces. Some of the economic forces that have influenced the ride-hailing industry include:

  • Cost of living: The cost of living is rising in many parts of the world. This is making it more difficult for people to afford to own cars and is leading to increased demand for ride-hailing services.
  • Gas prices: Gas prices are also rising in many parts of the world. This is making it more expensive for people to drive their own cars and is leading to increased demand for ride-hailing services.
  • Technology: Technology is also having an impact on the ride-hailing industry. For example, the development of self-driving cars could revolutionize the ride-hailing industry.

Uber’s Political and Economic Challenges

Uber faces a number of political and economic challenges today. Some of these challenges include:

  • Competition: Uber faces increasing competition from other ride-hailing companies, such as Lyft and Didi Chuxing. This competition is making it difficult for Uber to maintain its market share and profitability.
  • Regulatory scrutiny: Uber faces increased regulatory scrutiny in many markets. This scrutiny is leading to new regulations that are making it more difficult and expensive for Uber to operate.
  • Driver protests: Uber faces ongoing protests from drivers who are demanding better wages and benefits. These protests are disrupting Uber’s service and damaging the company’s reputation.
  • Economic downturn: The global economy is currently experiencing a downturn. This downturn is leading to decreased demand for ride-hailing services.

Recommendations for Uber

Uber can respond to the political and economic challenges it faces by:

  • Investing in self-driving cars: Uber can invest in self-driving cars in order to reduce its costs and improve its efficiency. Self-driving cars would also allow Uber to offer lower prices to customers.
  • Expanding into new markets: Uber can expand into new markets in order to grow its business and reduce its reliance on existing markets. Uber can also expand into new markets in order to diversify its revenue streams.
  • Improving its relationship with drivers: Uber can improve its relationship with drivers by offering them better wages and benefits. Uber can also work with drivers to address their concerns about safety and security.
  • Lobbying for favorable regulations: Uber can lobby governments for regulations that are favorable to the ride-hailing industry. Uber can also work with governments to develop regulations that address the concerns of the public.

Positioning a Competitor of Uber for Success

If I were the top executive of a competitor of Uber, I would focus on the following strategies to position my company for success:

  • Differentiate my company from Uber: I would differentiate my company from Uber by focusing on a particular niche market or by offering unique features and services. For example, I could focus on providing luxury ride-hailing services or on providing ride-hailing services in underserved areas.
  • Partner with other companies: I would partner with other companies in order to offer additional services to my customers. For example, I could partner with restaurants to offer food delivery services or with hotels to offer transportation services

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