An online research on either Uber or Amazon
Conduct online research on either Uber or Amazon, including both company and non-company sources in order to answer the following questions.
· From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
· Define company’s industry. Identify and discuss the political forces that have influenced this industry.
· Identify and discuss the economic forces that have influenced this industry.
· What political and economic challenges does your company face today? Provide specific recommendations for the company to respond to these challenges.
· Imagine that you are the top executive of a competitor of the company you reviewed. Explain in detail what you would do to position your company for success in an industry seemingly dominated by your review company?
Sample Answer
Recent Environmental Changes and Strategic Issues at Uber
Uber is facing a number of recent environmental changes that have caused strategic issues for the company. These changes include:
- Increased competition: Uber faces increasing competition from other ride-hailing companies, such as Lyft and Didi Chuxing. This competition has led to lower prices and tighter margins for Uber.
- Regulatory scrutiny: Uber has faced increased regulatory scrutiny in recent years. This scrutiny has resulted in new regulations that have made it more difficult and expensive for Uber to operate in certain markets.
- Driver protests: Uber has also faced protests from drivers who are demanding better wages and benefits. These protests have led to disruptions in Uber’s service and have damaged the company’s reputation.