An Evaluation of the impact of Branding on Sales Performance of Coca Cola Company

Provide an outline of a research project that they intend to use as the basis for their final assessment task (assessment 3). The full project proposal should not exceed 600 words excluding the cover page, table of contents and references.
Students need to present the following:
• Study Area and Title – no more than 25 words;
• Problem Statement – students must present what they would like to investigate and why? The research aim and research objectives to address the problem also need to be discussed. Here, you need to critically evaluate and analyze the literature to support your problem statement.
• Methodology – students must provide a rationale for the type of methodology selected to address the research problem (quantitative, qualitative or mixed methods); and
• Secondary Data Sources and Data – students must clearly identify the data sources and data that is required to conduct the research. Students must also discuss the methods and tools that will be used to analyze the collected data.
This is an individual research task. As a Masters’s student, you are required to engage in research and demonstrate your understanding of the relevant body of work including recent developments in a discipline and/or area of professional practice. You are also required to demonstrate knowledge of research methods applicable to real-life business research. We expect you to read and reflect on at least ten recent refereed journal articles closely related to your proposed research topic supported by any other evidence or information that can help identify the problem of your research and the methods of data collection and analysis.

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