Find an Article About Businesses Using Data

Find an article or white paper about a business and how that business is using data. The easiest way to find something is to pick a company you are already interested in, or one that you know uses data.

Search on key terms like ‘company name’ + ‘data’ or ‘metrics’.

Here is an example of an article below. Note: this example cannot be used for your assignment.

2 Share with the Class

Summarize the article and answer the following questions in your answer:

URL of Article

What was the article about?

What specific metrics are being used?

What value is the company getting from using this data?

What other metrics would you suggest they look at?

Are there any ethical concerns with what data they are using or how they are using it?