Create an Analysis of Your Company’s Strategies
This is a business simulation research report. You are to relate the following various strategies you have utilized with your simulation company over the course of the simulation game:
Explain the different business strategies you employed with your simulation company. In particular, assess such strategies as differentiation, cost leadership, and Blue Oceans.
Differentiation-our company designed and manufactured 3 different computers to target 3 different consumer segments.
Quarter 4: Zed H was targeted for workhorse segment. Zed L was targeted Luxury segment and Zed V was targeted for traveler segment. We tried to differentiate ourselves by producing quality computers and offered at a very reasonable price.
Quarter 5: we introduced Zed L2 to better meet better market demand for luxury segment due to Zed L in quarter 4 did not meet these criteria. We started R&D to produced more stylish computer.
Quarter 6: Once R&D is complete for Stylish design, we introduced Zed L3 to meet Luxury segment demand
Cost leadership- cost leadership was our strategy number one. Comparably, our computers were priced very competitive starting from quarter 4 and generally increased in subsequent quarters. Price judgment was well received