Case 12: Amazon.com Inc.: Retailing Giant to High-Tech Player? (Internet Companies)
Conduct a strategic analysis using the Executive Summary template. Prepare and submit a three-page executive summary that discusses what
strategic alternatives are available and provide a recommended strategy.
The following information will be required for the Executive Summary. TEXTBOOK CASE ANALYSIS GUIDANCE(CAG) and the TEXTBOOK
BUSINESS CASE ANALYSIS EXECUTIVE SUMMARY TEMPLATE These files are required for the unit textbook case studies.
Synopsis of the Case: The content of the synopsis should present relevant background facts about the case under examination.
Relevant Factual Information about the Problem or Decision the Organization Faced: State the precise problem or decision the organization faced.
The section should include information that addressed the business issue under examination. This section should be no longer than a single
paragraph.
Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials: This section should be the bulk of your paper. Analysis
of the business problem or decision in light of the course concepts must be presented, as well as the business lesson another organization could
learn from this situation. Besides citation to the text, learners must conduct research in the University library related to the top. Citing the textbook only
is not enough to demonstrate you understand and can apply the course objectives. Here is where comparative and contrasting positions should be
considered and examples and illustrations provided.
Recommendations: Provide logical recommendations to address the business lesson identified above. The recommendations need not to be specific
to the organization examined, but should consider how other organizations, if similarly situated, could lessen the impact of the problem or decision
identified. Recall, that the organization under examination has already moved pasted this problem so any recommendations made, at this point, are
fruitless. The focus of this section should be on what other companies should be aware of to address similar problems or decisions. Citation to the
textbook alone is insufficient for analysis in this section. Learners should conduct research in the University’s library to support their positions. Depth
of scholarship is not demonstrated by providing personal opinions alone, but by using examples, analogies, comparison and illustrations from the
academic literature. Not only does this synthesize the material to assist the reader’s understanding, it is an effective way to present the academic
sources and extend the discussion of your ideas. This section should be a paragraph or two.
Alternative Recommendations: This section is not a continuation of the prior. Provide suggestions for how to avoid the problem or decision the
examined organization faced. Analysis here should be may be forward- thinking, predictive or, most likely, preventative in nature but tied to the thesis
statement. Again, opinion is insufficient to provide the required academic analysis. Sources, other than the text, must be provided to sustain the
statements made. This section should be a paragraph, at most.