1: Evaluate different aspects of the broad external environment of the company and the strength of the competitive forces in its major businesses. In particular, assess the five forces and the environmental trends in the industry. Use your analysis to assess the attractiveness of the main industries the company competes in and how this affects the company’s economic performan​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ce.