Advertising Policies

  1. Go to the website for Advertising Age at adage.com, and read a current article to summarize in your own
    words. Write a two-sentence summary, and be sure the summary stresses what the article has to do with
    advertising. (Some articles may be about media trends or advertising personnel moving from one agency to
    another, so avoid these.) Along with your summary, state the article’s date and headline. People who are not
    subscribers to Advertising Age can see only a limited number of articles (usually seven) per month, so if you
    become interested in articles you are not going to write about, read them after you read the one for this
    assignment.
  2. Now go to the site for Adweek at adweek.com, and read a current article to summarize in your own words.
    Write a two-sentence summary, and be sure the summary stresses what the article has to do with advertising.
    (If it has nothing to do with advertising, find another article to summarize.) With your summary, state the
    article’s date and headline.
  3. Look at the overall content (not just the content of the articles you summarized) of Advertising Age and
    Adweek, and then write two sentences or more about which one of these two websites you think people who
    work in advertising would find more interesting and why.
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