Task
• Individual project, each student will have a brand from a list of brands provided by the instructor.
• Answers must be written in essay format, which means that you shall provide you opinion on each topic.
• Use official cover provided on Moodle. Clearly identify each question with its answer. PDF or MS Word are mandatory.
• Questions:
o What does the Target Group psychographic profile mean? Explain your Brand’s target group psychographic profile.
o Use the steps of “A Technique for Producing Ideas” by James Web Young essay to produce an advertising Big Idea for your brand. Explain the process.
o Find a visual advert created for your brand. Explain the good the bad and the ugly of that advert from the brand’s customer perspective.
Formalities:
• Wordcount: 1.500-2.000
• Cover, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:
• Session 6 – Via Moodle (Turnitin submission point). Deadline March 6th at 11:59 pm.
Weight:
• This task is a 35% of your total grade for this subject.
It assesses the following learning outcomes:
• Demonstrate the importance of advertising in the promotion of a product, service, or idea;
• Understand and develop a comprehensive advertising and promotional campaigns;
• Understand the concepts of brand creation and brand positioning