Advertising and Memory
1.Discuss the research proposition for the article. What was the purpose of the article? What was the
problem being addressed? What was the research question? What hypotheses were tested (if any)? What
did the authors conclude and why?
2.What was the main research method used? Did they use a quantitative, qualitative, or mixed method
approach?
3.Based on the findings from the Bushman and Phillips article, write three hypotheses of your own that
could be tested in future research.