You will write an outline discussing the advertisement you selected in our discussion forums. Remember, this essay should NOT address the topic of your advertisement, but rather the approach to persuasion that was taken.

Follow the basic essay outline, as follows:

Introductory Paragraph: (hook, thesis, road map)
Body Paragraphs

1. Ethos – evidence/support
2. Pathos – evidence/support
3. Logos – evidence/support
   Concluding Paragraph (restate, recap, nothing new)