Adding bricks to clicks

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My course is MSc international fashion management. The topic of this work is contemporary issue in fashion industry.

My top is: Adding bricks to clicks: the role of physical presence for fashion pure play e-tailers.
As many pure play e-tailers are opening physical stores at the moment, for example the industry giant Amazon. And Jack Ma from Alibaba said this year “pure play e-tailers will die”

provisional aim: To analyse what role the physical presence play for pure play e-tailers in fashion industry, and to critically explore the future trend of integration of online and offline.

provisional objectives:
– To analyse customers expectation of online and offline fashion retailing.
– To identify the current fashion pure play e-tailers market and in-depth market competitors in today’s omni-channel revolution.
– To explore the value of adding physical presence to for luxury/premium/fast fashion brands
– To determine the issues that consumers are facing when using fashion pure play e-tailers and their expectations.
– To explore the future business model for fashion pure play e-tailers the effect of online and offline integration on consumer shopping behaviour.

Dear writer My course is MSc international fashion management. The topic of this work is contemporary issue in fashion industry. (this is a practice for the final dissertation. So every dissertation chapter needs to be involved. Just do not need to write if this thesis is ethnography etc. The total worlds should be around 4200 worlds) My top is: Adding bricks to clicks: the role of physical presence for fashion pure play e-tailers. (As many pure play e-tailers are opening physical stores at the moment, for example the industry giant Amazon. And Jack Ma from Alibaba said this year “pure play e-tailers will die” ) Provisional aim: To analyse what role the physical presence play for pure play e-tailers in fashion industry, and to critically explore the future trend of integration of online and offline. Provisional objectives: – To analyse customers expectation of online and offline fashion retailing. – To identify the current fashion pure play e-tailers market and in-depth market competitors in today’s omni-channel revolution. – To explore the value of adding physical presence to for luxury/premium/fast fashion brands – To determine the issues that consumers are facing when using fashion pure play e-tailers and their expectations. – To explore the future business model for fashion pure play e-tailers the effect of online and offline integration on consumer shopping behaviour. After the tutorial with my tutor, he said I should narrow it down according to the literature review. Please reply asap, so that I can send the questionnaires as I want to get a real data. Kind regards Andi

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