A/B Testing at Vungle case examines results of parallel run (A/B test)of two algorithms during June 2014.



1) How does Vungle makes money? 2) What challenges faces Jaffer?3) What would you advise Jaffer regarding the performance of the new data science algorithm ?4) Which assumptions underlie your analysis? How does the assumption of normality come into play?5) How might Jaffer conclude that B better than A? And if it is, what would the financial benefit be?

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