A practice-based explorative study to identify critical success factors for luxury watch e-tailers targetting millenial consumers for the development of an e-commerce site

Title: A practice-based explorative study to identify critical success factors for luxury watch e-tailers targetting millenial consumers for the development of an e-commerce site Order Description   To understand theoretical frameworks within literature review: 1. Business Model Canvas (Osterwalder, A., et al., 2010) 2. Porter’s 5 Forces 3. The Business Plan Workbook (Colin Barrow, Paul Barrow, Robert Brown,2012) Why is it essential to use these models in order to produce a business plan? always use references + critiques!!