Krispy Kreme’s Strategic Partnership with McDonald’s: A Financial Analysis
Prepare a 2 page write-up on Krispy Kreme (donuts), which came out with an important announcement this week.
Read the article entitled, “Krispy Kreme Stock Jumps After Expanding Partnership With McDonald’s” which is posted to the WSJ website currently. Be sure to address the following questions in your assignment:
How does this partnership fit into Krispy Kreme’s omni-channel strategy? I recommend you go to Krispy Kreme’s 2023 annual report to answer this question.
How did Krispy Kreme perform last year financially?
Check out their stock performance over the past few years. At what price is Krispy Kreme trading at now compared to the same time last year? What about compared to 2 years ago?
What are you predicting will happen for Krispy Kreme stock this year?