The threat of imitation

1) Discuss what is meant by resources and capabilities and the difference between them. Further discuss what is meant by a firm’s core capability.

2) read “mobileye” article, and:

Assess how Mobileye can mitigate:

a. the threat of imitation

b. the threat of substitution

c. the treat from suppliers

d. the treat from buyers

e. the threat of market saturation

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