(Focus on analysis on Social media, and how to practically use it)
Here is the instruction from the professor:
Service redesign project – select one service that you consider important, and conduct primary market
research, and incorporate
feedback in a redesign of the service offering. You need to learn how hard it is to innovate.
-Create a Profitability & creative model
-Be Comprehensive — Think Comparison, Think Other Industries, Think Other Concepts, Think other
countries. This can add layer of analysis to gain insights.
-In-depth Analysis beyond Google Search with lists, Lack of Impacts & Insights,
Contain a Conclusion – state what is the walkaway message and insights
-Validate Problem Statement – Primary Market Research