Harley-Davidson owners group case.
Go back to your textbook and read the section on relationships. I would like you to think about the Harley-Davidson owners group case. The case is attached and called HOG case study, and the group website is here (Links to an external site.).
Please consider the following questions:
1.What are the benefits of membership for the members and the company?
2.How does HOG help develop a relationship between the company and the rider?