Analyzing Advertising

Search Google or YouTube for “best television advertising” and find a website with online videos of TV advertising. Identify four advertisements that work with underlying assumptions about female roles. Three of these should be women from African American and Native American cultures. Write a 750-word paper that describes each ad literally (be sure to include the URL) plus what is happening below the surface. What message is being sent by the ad and where does that message come from? What is the cumulative effect of all of the ads together? Do the ads speak to ethnically diverse audience differently? Formulate an argument based on an analysis of all 4 ads together.

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