Identify the major themes on business models presented in Ovans’s 2015 article, “What Is a Business Model?’. Next, compare these themes with the ones presented in Harvard Business Review (2013) article and video of the Business Model Canvas and the discussion led by Dr. Osterwalder. What are key or major findings? What are the points of uncertainty and ambiguity?

Review and evaluate Dr. Porter’s Five Forces. How and why does the Five Forces model link to the success or failure of the company business model?