Weekly Marketing Analysis Paper: Distribution and Global Marketing
Background Information
Companies need to be able to cross boundaries within and outside their country. Although opportunities to enter and compete in international markets are
increasing, the risks can also be high. Companies selling in global industries, however, have no choice but to look at ways to internationalize their
operations.
Instructions – Walt Disney
1. Select a product or service from the product offering of Walt Disney for your weekly marketing analysis paper. Assess and analyze the distribution
channels used by the organization. Compare and contrast each of these channels using clear and insightful critical analysis.
2. Determine the elements to research for the company to expand globally. If the company is already global, determine the elements to research to improve
their global marketing position. Use clear and insightful critical analysis.
3. Paper requirements:
a. Research requirements: 10 research sources. Sources must be credible and from the last five years.
b. Your paper should use proper spelling, grammar, and APA formatting.