1. What is the market and industry analysis for this marketing plan? 2. This will include a segmentation analysis (who is your primary market segment? Why?), a PEST analysis (what are the Political, Economic, Social-cultural, Technological factors that may influence, affect your product? 3. If necessary, how do you mitigate these?), a Porters Five-force analysis (conduct an industry five force analysis on your product), 4. And finally, how will you differentiate your product?