Public Health Response Issue around COVID-19

Consider any relevant Public Health Response Issue around COVID-19 and come up with a brand for it. This assignment will be graded on the idea, and rationale.

In a very brief paper, describe the brand, and place it in the context of the public health issue it addresses:

What public health issue does your brand address?
Who is your target audience?
What makes this brand especially useful for reaching this group?
What do you want them to remember?
How might this brand be used in a comprehensive campaign, e.g., applied across a range of communications products; if so, offer a few examples
Remember, the idea is to attract and retain the target audience’s attention, whether it’s the general public, or any sub-group. In many instances branding helps, but it isn’t always a good idea. (Can you think of situations where it would not be)?

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