Marketing Presentation

Marketing Presentation
Your task
For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing
• The customer needs the product/service meets
• How it is differentiated from its competitors
• The market segments it targets
• How it is positioned in that market
• The main factors in the environment that are likely to impact on the brand.
• Outline how they might alter their marketing mix to cope with the factors discussed above

Presentation Date
The presentation should be of 10 minutes length.

Tips
• No more than TEN power point slides, you will be marked down if vou use more
• Focus on ONE market only, making it clear which market you are talking about (e.g. McDonalds operates in many different markets throughout the world, choose one)
• Make full use of support material
• Proof read your work (spell check AND read it!)
• Clearly identify the sources of information you use
• Reference it carefully using both in text citations and a list of references at the end
• Read the marking scheme overleaf carefully

Your task

For a brand of your choice but not Coca-Cola, Nissan Leaf, Red Bull or any coffee shops you are to give a ten minute presentation describing

• The customer needs the product/service meets
• How it is differentiated from its competitors
• The market segments it targets
• How it is positioned in that market
• The main factors in the environment that are likely to impact on the brand.
• Outline how they might alter their marketing mix to cope with the factors discussed above
Presentation Date

The presentation should be of 10 minutes length.

Tips
• No more than TEN power point slides, you will be marked down if vou use more
• Focus on ONE market only, making it clear which market you are talking about (e.g. McDonalds operates in many different markets throughout the world, choose one)
• Make full use of support material
• Proof read your work (spell check AND read it!)
• Clearly identify the sources of information you use
• Reference it carefully using both in text citations and a list of references at the end
• Read the marking scheme overleaf carefully

FEEDBACK
Introduction/ 1 2 3 4 5
establishing rapport

Describing 1 2 3 4 5
customer needs

Describing 1 2 3 4 5
differentiation

Describing 1 2 3 4 5
market segments

Describing 1 2 3 4 5
market positioning

Explaining 1 2 3 4 5
environmental changes

Possible marketing 1 2 3 4 5
mix changes

Supporting 1 2 3 4 5
material/slides

Referencing 1 2 3 4 5
Quality of 1 2 3 4 5
written work
COMMENTS
1 Poor 2 Satisfactory 3 Good 4 Very good 5 Excellent

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