Think about a new product/service/retail idea and develop a Marketing plan, using following guidelines.
Table of content
1.Introduction
2.Executive Summary
3.Mission Statement, Vision and Objectives
Marketing Plan
4.Product review
a.What is your product
b.Name & details of each aspect with sub heading
5.Competitor review
6.Analysis of Marketing environment
a.Company’s Micro-environment
b.Company’s Macro-environment
7.SWOT Analysis
8.Marketing Strategy
a.Market Segmentation
b.Target Market
c.Marketing Mix (4p’s)
d.Market Differentiation and Positioning (Competitive Advantage)
9.Action Programs
10.Budgets and Controls