Create a blog about a business issue or topic that interests you and that provides content that is valuable to others. You should develop the blog with a specific audience in mind (your classmates), and provide original, insightful entries. You will write five entries on your blog that meet the needs of your target audience. You should also think about developing your own personal brand – how you want to present yourself through the blog (your personality should come out through your blog but remember to be professional). For each blog post, consider applying the following formula:

One or two takeaway messages
A catchy title & opening
A winning tone for the blogs – helpful, personalized, positive, informative, fun & interesting
Hyperlinks to interesting articles, videos, etc.
Use images if you like
Use concise writing with short paragraphs